You're Underestimating the Convenience Store Shopper (And It's Costing You)
KEY INSIGHTS
Numetrix research confirms that convenience store shoppers spend more time — and money — on-site than one might assume. These learnings can drive actionable tactics for (D)OOH and retail-media networks looking to further monetize this space.
The reality of modern convenience store retail makes it an incredibly fruitful space for DOOH and retail media networks, as evidenced by a new report from Numetrix.
Far from an incidental pit stop, the convenience store is a high-intent, direct-destination retail footprint where foot traffic reliably turns into revenue.
Our nationwide study of 1,006 verified in-store shoppers reveals that an extraordinary 98% of consumers who walk through the doors make a purchase, spending an average of nearly $23 per trip before a single drop of fuel is counted.
More importantly for (D)OOH networks and retail-media networks, these shoppers aren't sprinting with tunnel vision:
- The six-minute dwell window: Visits average 5.92 minutes — with 63% lasting four minutes or longer — giving digital screens and video loops sufficient time for multiple full impression cycles.
- High receptivity: 95% of shoppers recall in-store advertising and 70% are actively willing to try a new product when they see it promoted inside.
In our comprehensive intelligence report, we unpack the granular data behind these shopping habits.
Download the full report for format-by-format ad recall benchmarks, core placement strategies designed to drive measurable brand lift and revenue, and much more.
Complete the form below for instant access to our data-driven convenience store study.
