“Avengers: Endgame,” Only Three Years Shy of Being Considered a Classic, Brings in Big Box Office Numbers | Movie Releases & Trends — Weekend of September 25, 2026

“Avengers: Endgame” delivered big dollars this weekend, driven by premium formats, including IMAX and the newly launched Disney Infinity Vision certification, that brought it up to #1 in box office revenue and #2 in admissions. With over 1.7 million tickets sold, that’s an impressive result for a 7-year-old movie. It outperformed several original releases, a clear reminder of the enduring power of the Marvel franchise and the value of familiar, event-driven theatrical experiences.

Endgame Only in Title, Marvel Fans Line-Up (Again) to Rewatch a Pivotal Point in Their Protagonists Storyline

So, why did audiences turn out for a movie they have already seen, not to mention one readily available on streaming?

Part of the answer is that Marvel gave fans a reason to experience it again and, importantly, to experience it in theaters. Some of the members of our own team didn’t start the Marvel cinematic universe until the pandemic (after Endgame had already left theaters), meaning this was the first opportunity for them to experience the iconic “On your left” from Chris Evans that so many original fans got to cheer in theaters.  

For long-time fans, in addition to an opportunity to re-experience the magic of a communal viewing experience, the new “Endgame Encore” included additional footage, including an introduction featuring Chris Evans and Robert Downey Jr., along with mid- and post-credit scenes that Marvel has positioned as important setup for “Avengers: Doomsday.” For both new and longtime fans, they are beginning to reconnect audiences with the broader Avengers storyline in preparation for the next big release.

Closing the Chapter in “Avengers: Endgame,” Fans Gear Up for “Avengers: Doomsday”

With “Avengers: Doomsday” arriving in December, Marvel has effectively created a bridge between the franchise’s past and its next chapter. The re-release gives its existing fan base a reason to return to a movie they love, while introducing a new generation of moviegoers to a big part of the Marvel universe.

The weekend demonstrates that audiences will return to familiar content when it is positioned as an even particularly when there is something new to discover and the theatrical experience offers something meaningfully different from watching at home.

"Heart of the Beast" Finds Its Pack at #3 as Uber the Dog Becomes Hollywood's Unexpected Leading Lady

"Heart of the Beast," starring Brad Pitt opened in the #3 spot. A story of a retired Special Forces veteran and his loyal combat dog find themselves stranded deep in the freezing Alaskan wilderness. Reception has been positive, with an 85% Tomatometer and 94% Popcornmeter. Critics are praising the relationship between Pitt and the German Shepherd, with fan campaigns declaring Uber the dog deserves an Oscar.  

“Forgotten Island,” which received high praise as one of DreamWorks' finest modern features and sits at a 95% in critics scores from Rotten Tomatoes. Despite glowing reviews and strong word of mouth, it had a soft opening at $13 million. While the film came in #5 in box office revenue, it shot up to fourth in admissions, reflecting higher quantity ticket purchases from its intended family audience.  

The weekend’s final new title, “Primetime,” directed by Lance Oppenheim and released by A24, is a biographical crime-drama thriller about the NBC News segment, To Catch a Predator. People are calling Robert Pattinson’s portrayal of Chris Hansen "Oscar-worthy" and noting his impressive voice work and mannerisms. He's been praised for sounding and looking identical to the real Chris Hansen.

Looking Ahead, The First Weekend of October Promises Continued High Numbers

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“Digger,” starring Tom Cruise, arrives to theaters this weekend coming off of mixed and divisive early reviews, with a soft opening estimate of $20 million. It went from a strong 90% contender for a best picture nod, to just 39% after early screenings. However, Cruise is a draw in and of himself, and he believes strongly in people experiencing movies in theater, so with the right publicity it could do better than reviews suggest.  

Also new is “Verity" starring Anne Hathaway and Dakota Johnson. Based on the best-selling novel of the same name by Colleen Hoover, the film has been described as a dark, twisted and suspenseful erotic psychological thriller. Estimates have it at $20 million, which we may see grow as Anne Hathaway's recent films, “Devil Wears Prada 2” and “The Odyssey” have pulled in at $221 million and $618 domestically, both higher than estimated.    

The final new title in wide release this weekends "The Scout," a comedy drama that follows a location scout in New York City. Set mostly over the course of a single day, Sofia, played by Mimi Davila, navigates the city to photograph homes, businesses and exteriors for her role as a location scout. She steps into the lives and spaces of strangers while managing demanding employers, when the day takes a sudden, personal turn. Early reviews praise its fine-grained realism, making it one to watch.  

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