Unified consumer analytics and insights platform
Transform complex location, demographic, and behavioral datasets into clear, actionable strategy. Numetrix’s Insights Platform unifies disparate data sources into a single, cloud-native environment — delivering the granular visualizations required to make data-backed decisions with absolute confidence.
Multi-dataset
Analyze location intelligence, Numetrix measurement and survey data, or your own proprietary datasets within a single system. Reduce training time and allow users to become experts.
Visualizations
Create custom cloud-based dashboards and high-resolution reports that translate complex numbers into visual stories. These outputs can be shared across the organization or siloed for specific strategic users.
Customization
Maintain a rigorous, repeatable interface and approach for consistency while customizing variables and data inputs. Reduce costs and scale your reporting across different sectors
Data blending and
organizational scale
Fragmented data strategies are inherently inefficient, often requiring expensive infrastructure and a disconnected ecosystem of point solutions. The Insights Platform eliminates these hurdles by providing a single, unified environment that replaces tool sprawl with a centralized source of truth. By consolidating location, audience, and consumer-response data, we remove the technical friction that typically stalls large-scale analytics — allowing your team to focus on strategic outcomes rather than managing disparate systems.
Unified data ingestion
Move beyond an ecosystem of technical silos.
Our platform handles location, audience, survey, qualitative, and ad spend data in one unified report-building format to reduce tool fragmentation.
Cross-channel correlation
Blend disparate sources to see the "Big Picture."
Compare competitive ad spend against audience impressions to calculate share-of-voice, or correlate creative executions with physical visitation lift.
Enterprise-ready permissions
Scale from power users to executive viewers.
With robust sharing and permission controls, the platform supports collaborative research while maintaining data governance.
Instant cloud access
Log in via the TMC marketplace to access your dedicated environment. Start from scratch with custom report builders or accelerate your workflow using our library of pre-built templates and dashboards.
Granular data exports
While the platform provides world-class visualization, you retain full control of your data. Export granular reports and insights for use in internal presentations or further downstream analysis.
AI-surfaced insights
Empower every user to be a data scientist. With conversational AI and natural language processing, your team can skip the learning curve and access critical data instantly using everyday language.
Actionable intelligence for every sector
The Insights Platform is a single application designed to support a wide range of vertical-specific use cases.
