Deterministic visitation and foot traffic data
Turn real-world movement into revenue, valuation signals, and smarter planning. Quantify consumer movement trends using aggregated data with precise dwell-time methodology that eliminates synthetic noise — delivering the actionable intelligence required for confident, data-driven decisions.
Precise visitation analytics for smarter strategic planning
Our aggregated behavioral movement data bridges the gap between physical movement and actionable strategy. By combining high-resolution dwell metrics with deep demographic context, we provide the foundational intelligence required to move beyond speculation and base your growth on validated human behavior.
Analytics
Analyze historical and real-time foot traffic and dwell-time patterns to benchmark location performance, understand audience engagement, and accurately track shifts in market share.
Demographics
Map your true trade area by analyzing customer origin and enhanced demographic profiles powered by identity resolution to distinguish between local loyalists and transient visitors.
Authenticity
Validate your decisions with deterministic real-world movement rather than modeled estimations by leveraging visit-level data cleansed of synthetic noise and fraudulent signals.
Deterministic datasets
and movement intelligence.
Access the specific metrics and behavioral signals required to fuel your proprietary models, media campaigns, and strategic planning — delivered with the granularity your industry demands.
Visitation & dwell metrics
Granular timing and engagement data at the visit level.
Time-series footfall: High-resolution visits by hour, day, and week.
Engagement depth: Dwell-time distributions and precise visit durations.
Frequency & loyalty: Analysis of unique visitors versus repeat visitation patterns.
Visit sequences: Validated start and end times to understand daily movement flows.
Consumer journey & spatial flow
Comprehensive mapping of origin, destination, and transit paths.
Catchment intelligence: Dynamic maps of home areas and true site trade areas.
Origin-destination flows: Data on where consumers originate and where they go next.
Corridor analytics: Movement patterns along specific commuter paths and transit corridors.
Impact & historical analysis
Longitudinal data to measure change and validate assumptions.
Campaign & event lift: Comparative analysis of visitation pre- and post-activation.
Temporal shifts: Measurement of seasonality, trends over time, and disruption impacts.
Back-Testing signals: Historical datasets for correlating visitation signals with known business outcomes.
Audience & media activation
Segmented outputs for precise targeting and measurement.
Behavioral segmentation: Visitor cohorts based on frequency, dwell, and cross-visit affinities.
Activation cohorts: Privacy-compliant segments for ad targeting and retargeting.
Exposure measurement: Dedicated cohorts for measuring campaign attribution and real-world lift.
Engineered for privacy, custom-built for your stack
We provide the flexibility of custom outputs and delivery with the rigorous standards of a privacy-compliant data provider.
Aggregate-only reporting
We deliver summary-level insights that prioritize consumer anonymity while maintaining maximum signal strength.
Custom geofencing
We don't limit you to pre-set points of interest. Provide your own POI subsets to understand the specific locations that matter to your business.
Enterprise-grade delivery
Access data via our Insights platform or receive large-scale data delivery directly into your environment via AWS S3, Google Cloud Storage (GCS), or CSV/Excel.
High-impact applications across every vertical
Numetrix provides the ground-truth evidence required to solve complex challenges across the commercial and civic landscape — transforming raw movement into sector-specific signals that drive valuation, attribution, and growth.
