Actionable, outcome-driven brand lift and ad impact

Measure the true effectiveness of advertising across networks and screens. Tailored methodology quantifies how exposure changes perception, consumer awareness, and intent.

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trusted by leading brands

Measure campaign effectiveness with brand lift studies

Prove value beyond simple visibility. By using direct consumer feedback to measure shifts in perception and intent, Numetrix provides the evidence-based insights needed to validate media investment and compete with other major media channels.

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01 · Customize

Study design — including pre/post and test/control methodologies — is tailored to the campaign specifics, venue type, and environment to best measure effectiveness.

02 · Measure

By surveying and connecting directly with the consumer, we quantify exactly how advertising affected awareness, recall and attitudes.

03 · Prove

Compete with other media by proving your DOOH & OOH ads drive tangible marketing outcomes — like awareness, consideration, and intent — rather than just visibility.

The brand lift solution built for modern media

Our approach directly connects with consumers to prove how your ads shift awareness, consideration, and intent — giving you defensible data that wins media budgets.

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Measure what matters: real behavior change

Our brand lift studies measure whether advertising breaks through the clutter, is remembered, and shifts perception among exposed audiences compared with unexposed audiences, so you can prove DOOH and digital screens drive actual marketing outcomes, not just visibility.

Outcome: Demonstrate genuine ROI that advertisers and brands can't ignore.

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Location-based recruitment

We survey consumers using real-world, location-based signals to measure true campaign impact. Numetrix’s unique methodology recruits respondents beyond traditional fixed panels to ensure more accurate and representative data.

Outcome: Gain credibility with advertisers and stay competitive in media planning conversations.

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Designed for your environment

Not all physical-world media is created equal; a roadside billboard, a cinema screen, and a retail kiosk each have distinct dwell times and engagement patterns. Numetrix was engineered from the ground up to handle this complexity, offering specialized measurement designs for DOOH, OOH, and place-based environments.

Outcome: Prove DOOH and DPB value with methodology that withstands scrutiny and positions your inventory as a premium, effectiveness-driven channel.

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Closed-loop measurement

For clients measuring both ad impact and audience performance, we integrate audience impressions with brand lift into a unified, cross-media-ready measurement framework. This creates a closed-loop system that connects delivery, frequency, and audience composition directly to brand outcomes, enabling DOOH to compete on equal footing with CTV, digital video, and social.

Outcome: Support cross-media evaluation with a stronger, unified data set.

Actionable, shareable
ad impact data

Comprehensive metrics inclusive of awareness, recall, and perception shifts that you can confidently share with advertisers, agencies, and internal stakeholders.

Executive summary report

Test v. control comparisons

Dimensional breakouts

Cross-campaign benchmarking

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Built for the teams that need to prove ad performance — beyond the impression

Numetrix's brand lift and ad impact solutions are designed for media owners, sales teams and brand marketers who need to measure and demonstrate campaign effectiveness.

Illustration of DOOH and OOH networks using campaign resonance data to justify premium media value.

DOOH & OOH networks

Demonstrate the power of your inventory by delivering the performance proof and campaign resonance required to justify premium media value.

Ad sales

Accelerate the sales cycle and move advertisers from consideration to commitment by providing the credible impact metrics needed to turn pitches into partnerships.

Brand marketers & researchers

Validate your media investments with proof of how your campaigns actually influence consumer intent, awareness, and recall.

Retail media networks

Unlock the full value of high-intent shopping environments by measuring how campaigns influence awareness, consideration, recall, and purchase intent beyond clicks and sales.

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These are the questions we hear most from teams evaluating Numetrix.

What is brand lift and ad impact measurement?

Brand lift measures how advertising exposure changes consumer perception, awareness, recall, and purchase intent. It proves effectiveness by connecting ad exposure to actual behavioral outcomes.

How do you measure brand lift?

We survey consumers using location-based recruitment to compare those exposed to your ads against unexposed audiences. This reveals exactly how your campaign shifted awareness, recall, attitudes, and intent.

What outcomes can brand lift studies measure?

Awareness, recall, message comprehension/resonance, attitude shifts, consideration, and purchase intent can all be measured. Each metric is tailored to your campaign goals and measured through pre/post and test/control methodologies.

How is brand lift different from tracking impressions or reach?

Impressions prove delivery; brand lift proves impact. We measure whether ads break through clutter, are remembered, and actually change perception — demonstrating genuine ROI, not just visibility.

Can you measure brand lift across different venue types and environments?

Yes. Methodology is customized for distinct environments — cinema, retail, transit, OOH — accounting for dwell times and engagement patterns unique to each channel.

Do you offer one-time studies or ongoing measurement programs?

Both. Standalone studies measure individual ad or campaign performance. Our brand lift programs provide recurring studies with flexible, ad hoc research as campaigns demand. Customers receive cross-campaign benchmarking and annual performance reports to track brand impact trends over time.