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Audience  Measurement

Precise, currency-level audience measurement

Ongoing, data-driven audience estimates for advertising networks and screens. Purpose-built for digital out-of-home (DOOH) and place-based media — with tailored methodology and industry-standard metrics comparable to all other media.

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Large perfume advertisement on a digital screen in an airport terminal, representing currency-level audience measurement for DOOH.
trusted by leading brands
ReachTV logo, representing one of the media networks that trusts Numetrix for audience measurement.Atmosphere TV logo, representing one of the place-based media networks that trusts Numetrix for audience measurement.Screenvision Media logo, representing one of the cinema media brands that trusts Numetrix for currency-level audience measurement.Captivate logo, representing one of the premier office media networks that relies on Numetrix consumer intelligence.GSTV logo, representing one of the national destination media networks that trusts Numetrix location-based research.Voyager Media logo, representing one of the out-of-home media brands partnering with Numetrix for verified measurement.Taiv logo, representing one of the networks utilizing Numetrix consumer intelligence.

Audience research for DOOH and place-based media

Get industry-standard metrics, accurate demographics, and credible ongoing reporting that proves the value of your inventory and positions DOOH alongside streaming, connected TV (CTV), and linear TV.

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Icon representing industry-standard metrics for DOOH audience measurement and media valuation.
01 · Metrics

Gross and average minute impressions, reach & frequency estimates, and audience multipliers comparable to streaming video, CTV, and linear TV.

Icon representing demographic composition data produced by currency-level audience measurement.
02 · Demographics

Accurate demographic composition — age, gender, income and more — so you understand who your audience is, not just its size.

Icon representing the increased value DOOH and place-based media receive from standardized measurement.
03 · Value

Credible, ongoing audience reporting is designed to support media valuation and monetization, so media owners can communicate the value of their inventory.

Measurement built for the realities of physical media

DOOH, OOH and place-based media have measurement needs that traditional methodologies simply weren't designed for. Numetrix was.

Nielsen integration
Custom methodology
Verified visitation
Purpose-built
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DOOH measurement in Nielsen

Our data is available in The Nielsen Company’s Media Impact (NMI) and Nielsen ONE (N1P) — allowing your networks and inventory to be evaluated directly alongside every other media type your buyers consider. 

Outcome: With Numetrix, your data is where the planners and buyers are.

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Tailored, not templated

Numetrix identifies and incorporates the most appropriate data sources for each specific network — including point-of-sale (POS) data, venue operational data, customer counts, and location-based consumer engagement signals. 

Outcome: The methodology is designed around your environment, not the other way around.

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Location-based respondent recruitment

Survey respondents are recruited using real-world location signals — meaning the people giving feedback actually visited your locations. 

Outcome: Better data quality and broader representation than fixed-panel-only approaches.

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Specialized media expertise

Digital out-of-home, out-of-home, cinema, place-based — each environment has distinct measurement requirements.
Numetrix was built with this complexity in mind, not retrofitted from a panel-based approach designed for other media.

Outcome: Get actionable insights specific to your screen types and environments.

Reporting your team can act on —
and your buyers will trust.

Every deliverable is designed to support real sales conversations, pricing decisions, and cross-media planning, not just satisfy a measurement checkbox.

Icon representing gross and average minute impressions, also known as "eyes-on" impressions, for DOOH and place-based media.

Gross and average minute impressions

Icon representing reach and frequency by network, critical media metrics for audience measurement.

Reach and frequency
by network

Icon representing audience demographic composition including age and gender breakdowns for viewing audiences.

Audience demographic composition

Icon representing notice and dwell time engagement metrics captured by location-based consumer research studies.

Notice and dwell time
engagement

Icon representing the audience multiplier, a key media metric used to calculate reach and impressions in advertising.

Audience multiplier

Icon representing identity graph audience enrichment leveraging Stagwell Global's identity graph to increase the value of audience data.

Identity graph audience
enrichment

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Built for the teams that need to prove value — in the room

Numetrix Audience Measurement is designed for media owners, sales teams, and networks who need credible data that stands up when it matters.

DOOH & OOH networks

Defensible, ongoing currency-level audience metrics built for your network that you can take to market.

Ad sales

Reach, frequency, and demographics in your hands, formatted for the conversations you're having with advertisers.

Media owners

Move beyond CPM estimation toward defensible, data-backed valuations that hold up with agencies and trading desks.

Place-based media

Flexible methodology that accommodates environments with distinct audience dynamics, whether dwell, venue footfall, or captive audiences.

Planning

Cross-media numbers to make decisions across CTV, digital video, linear TV, and OOH simultaneously.

Buyers

Data is compatible with planning platforms and programmatic systems, so inventory can be ingested and activated alongside every other channel.
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These are the questions we hear most from teams evaluating Numetrix.

What is audience measurement?

Audience measurement quantifies who sees your media/screens and how often. DOOH and place-based media require purpose-built methodology accounting for dwell time, notice rates, and venue dynamics — factors that other media simply don't have.

What methodology do you use to create your audience estimates?

We combine venue/location data with surveys to analyze foot traffic, audience behavior (notice, dwell), and demographics. This delivers impressions, reach, and frequency — not just traffic counts.

What does it mean to have currency-level audience measurement?

We provide standardized, agreed-upon, baseline metrics comparable to every other media channel used for transacting. Numetrix’s audience estimates use the same impressions and reach language as CTV and linear TV in planning platforms and buying conversations.

What metrics does audience measurement provide?

Gross impressions, average minute impressions, reach, frequency, and demographics are provided. To learn more about our metrics and how they compare to competitors, visit our glossary of terms.

Can audience measurement integrate with our planning and buying systems?

Yes. Data is directly integrated into Nielsen NMI/Nielsen ONE and can be ingested by other planning platforms, plus SSPs/DSPs/APIs for programmatic activation.

What can I do with audience measurement data?

Use audience data for media sales conversations (reach, frequency, demographics), pricing decisions (data-backed valuations), and competitive strategy (trade-area analysis, benchmarking). It's designed for revenue and valuation.

Related solutions and products
Brand lift and ad impact

Link media campaigns to measurable brand outcomes

Bright digital billboards in a city square at night, linking media campaigns to measurable brand outcomes.
Consumer experience

Capture direct consumer sentiment from verified visitors

A retail associate interacting with a customer at a store counter to capture direct consumer sentiment and feedback.
Visitation and foot traffic

Surface behavioral trends using deterministic visitation data

Consumers walking through a transportation terminal, illustrating deterministic foot traffic and visitation trends used to validate audience data.
Brand lift and ad impact

Link media campaigns to measurable brand outcomes

Consumer experience

Capture direct consumer sentiment from verified visitors

Visitation and foot traffic

Surface behavioral trends using deterministic visitation data

Ready to bring credible audience data to market?

Talk to a Numetrix specialist about how Audience Measurement can support your sales positioning, pricing, and cross-media strategy.
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