Real-world consumer intelligence.
Trusted research & location insights.
Numetrix enables organizations to act with certainty. We provide a deeper view into consumer insights and real-world behavior — measuring where audiences actually are, whether campaigns had an impact, and surfacing the opportunities for future growth.
Consumer behavior data is everywhere.
Real-world insight is not.
Numetrix combines nuanced consumer research with advanced location intelligence to deliver consistent, actionable insights you can trust. Our measurement solutions produce industry-standard metrics comparable to all media types — including linear TV, connected TV, social video, and OOH — so you can discover, plan, activate, and measure with total clarity.
Transform consumer behavior into confident decisions
Connect media exposure to real-world outcomes. Quantify audiences, prove campaign impact, and understand consumer mindsets.
Audience measurement
Measure and monetize audiences for advertisers, media owners, and network operators, including digital out-of-home (DOOH) and traditional out-of-home (OOH) inventory, with unique currency-level estimates that connect media exposure to real-world visitation, including scale, reach, frequency, and demographic composition.
Brand lift and ad impact
Determine the true effectiveness of media campaigns by connecting exposure to brand outcomes. Understand not just if a campaign was delivered, but whether it made a measurable difference. Go beyond impressions or reach to evaluate how ad exposure influences consumer awareness, recall, attitudes, consideration, and purchase intent.
Turn location data into decision-ready intelligence
Modern brands need both raw data and actionable insights grounded in physical reality. Our location intelligence is designed to fill in the gaps.
Visitation and foot traffic data
The Numetrix advantage
Most competitor solutions in the market are one-dimensional — focusing either on location data or traditional survey research. Numetrix was purpose-built to connect both to provide a more holistic understanding of the consumer.
Here's what sets our approach apart:
Better data, grounded in real-world behavior
Rigorous methods, high-quality inputs, and deterministic visitation signals deliver insights you can trust for high-impact investment decisions.
Unified consumer intelligence
Leveraging advanced geospatial technology, we generate actionable location intelligence, enriched by consumer surveys and first- and third-party data to connect real-world behavior to smarter planning, activation, and measurement.
Flexible research and intelligence
Designed to align with your strategic priorities and customized to accelerate your growth, delivering insights that drive measurable impact and business outcomes.
Deep industry expertise
Powered by a team of researchers and experts that have spent years at the forefront of audience measurement, developing the rigorous methodologies and standards that define the industry.
Part of Stagwell’s The Marketing Cloud
Numetrix is part of The Marketing Cloud, Stagwell's portfolio of marketing technology helping brands better understand, reach, and measure audiences.
